Amplification
Once you have some digital ducks in a row, you’re going to want to drive some traffic to your brand. This can be achieved in a number of ways depending on the business goals, budgets and timelines.
Amplification
Once you have some digital ducks in a row, you’re going to want to drive some traffic to your brand. This can be achieved in a number of ways depending on the business goals, budgets and timelines.
Paid Search
Google Ads is getting more complicated than ever, yet it is so easy to set up and get spending. This is the trap that a lot of businesses fall into and wasting marketing budget is an all-too-common finding.
Reach out today to get a an insight into how your campaigns are really performing from one of our specialists.
SEO
If you’re looking to grow traffic from search engines as affordably as possible without a demand for instant results, SEO is probably a good option for you. This is because organic search traffic is free once a page starts to rank in results pages.
SEO has evolved away from “sneaking” keywords into content. Instead it now incorporates a large range of more technical and design-led criteria.
We approach SEO as “website doctors” looking to make your website as healthy as possible. We consider site speed, structure, internal linking and a number of other factors as well as keywords to ensure that search engines can read and understand your site as easily as possible. This should turn into rankings!
Shopping Campaigns
It’s not just about keywords in Google Ads these days. If your business sells a physical product, you should be thinking about product feeds.
By connecting your ecommerce store with platforms like Google and Meta, a huge range of advertising placements can be unlocked.
Google Shopping, Instagram Shops, Facebook remarketing and more can all be setup once a product feed is in place.
We can help you connect these platforms and optimise the feeds for the best results. More advanced techniques can then be utilised to run specialised segmented campaigns where needed.
Paid Social
It’s all very well focusing on search engines if there is a demand for your product category, however, paid social is where you can spark that initial interest if no one has heard of you.
Facebook, Instagram, Pinterest and more are perfect platforms for incrementally increasing sales and leads on top of search, but it is also where a brand can launch and showcase it’s products or services to a new audience.
A final benefit of paid social is that you don’t have to rely on users searching on Google to have an opportunity to reach them. Through advanced techniques, it is possible to remarket to these customers, which often has a fantastic impact on final sales or leads.
Content Creation
Many businesses don’t have the resources to ideate, plan, film and edit content to publish on social media. This is an all too common reason why a brand can underperform on social channels. Poor creative that keeps getting regurgitated or basic imagery that falls behind on seasonality or changing trends is often the reason a brand fails to get cut through.
Through Directus Digital, we can provide ongoing creation of digital assets to be used anyway the business likes. These can solely be used for organic posting or can be maximised in paid campaigns.
Click on other services below to find out more about our offering.
Strategy
Web design
Analytics
