Analytics
The success of digital marketing is reliant on accurate and reliable data coming in. Setting up Google Analytics or tracking pixels of marketing channels correctly can help your business make the right decisions moving forward.
Analytics
The success of digital marketing is reliant on accurate and reliable data coming in.
Setting up Google Analytics or tracking pixels of marketing channels correctly can help your business make the right decisions moving forward.
Google Analytics
Almost every website utilises Google Analytics. It’s free and very versatile, however, the recent transition to GA4 has made the setup more complicated than ever.
It is critical to make use of an expert to ensure event tracking is implemented correctly. The more accurate record of downloads, leads and purchases, the better your decisions will be.
Meta Marketing
Whilst Google Analytics will report performance across all channels, the attribution model it uses is limited to the technology available and is often heavily weighted to last click. This is potentially going to become more of an issue when Google Chrome removes of 3rd party cookies.
By implementing the same event tracking as Google Analytics but through the Meta pixel, it opens up more detailed performance insights of paid social campaigns. This is because Meta and other social channels will often only look at their own results so their contribution won’t be diminished by other channels “stealing” the last click.
Google Tag Manager
Rather than deploying multiple tracking pixels into the code of your website, it is recommended to use as tag management platform.
We are experts in Google Tag Manager and believe it to be an invaluable tool that removes almost all developer efforts when getting various analytics platforms implemented.
We can help you deploy GTM code to your website and then organise all of your other tracking codes to flow through GTM.
Enhanced Conversions
As 3rd party cookies become extinct and privacy policies have started to ramp up, it’s never been more difficult to connect the dots.
It’s critical to stay up-to-date with the latest technology and tracking methods available in order to connect your marketing efforts with your business success.
Enhanced conversions are one of many new techniques used to connect website events with digital marketing campaigns. This can be achieved by matching email addresses, device IDs and more, all whilst maintaining anonymity to users.
Performance Dashboards
The fruits of our labour when it comes to tracking are beautiful dashboards!
We provide each of our clients with a dashboard and it acts as a centralised place to review all digital performance, easily bookmarked with a URL.
Dashboards save key stakeholders from jumping into every platform and trying to learn the nuances of metrics of each. Instead, insights can be drawn on the fly from an agreed source of truth and the data can serve as the basis for any strategic planning.
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Strategy
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